One way to get your travel company in front of a lot of people is through social media. It offers a great outlet for sharing information and finding new clients. There are a lot of platforms out there so it’s important you take some time to select the ones that are going to bring you the best return.

Look at what your competition’s doing and determine how you’ll set yourself apart. Being in the travel industry, remember that you’re selling an experience. You have to get creative in the way you convey your message and entice people to want to take action. See how to use social media to promote your travel company.

Images

Travel is all about the imagery. People want to know what the destination looks like and imagine themselves being in the location. Do this by having a breathtaking cover photo posted to your account. It’s easy to create with the online Facebook cover maker. This Facebook cover photo maker is fast and super easy, making it ideal for those with little design experience.  Your cover photo is similar to a first impression. You want to captivate your audience and project positive energy. Use images to make a statement and send a message to your followers.

Groups

Search other groups related to travel and join them. Participate in the conversations and sharing opportunities. It’s a chance to meet travelers and others interested in the topic. You’re getting your brand name out there and learning about other people’s experience with travel. Connect and interact with those who are in your industry and have the same passions as your company. Ask questions and provide your input too within the groups. It’s a great opportunity to share blog posts from your website and draw people in with your writing.

Resources

Post resources to your accounts and links so people can find you. Announce destinations that are popular and provide a path to connect with your blog. Avoid using social media to solely promote your business. Share relevant and timely content that’s substantial and people will want to share. Make sure your contact information is clear on your social accounts in case someone wants to reach out. Post pictures and organize libraries of various destinations around the globe. Publish interesting facts and ask users to submit information and pictures from their own personal travels.

Customer Service

Take advantage of social media as a platform for customer service. It’s easy to connect and chat with your fans right on the platforms. Communicate with them and address their questions and concerns in a timely manner. Don’t be afraid to take it offline if the inquiry is complicated or it’s easy to explain in email or over the phone. If you’re on social media, expect to offer customer support services and have the resources to handle the volume of questions.

Conclusion

Social media is a great tool for growing your business and connecting with fans. Give it a try and figure out where it’s most valuable to spend your time. This is how to use social media to promote your travel company.